When you see the word “Simplicious” or the Simplicious icon, you can rest assured that the product contains only essential ingredients and no artificial flavors, sweeteners, FD&C colors, high fructose corn syrup (HFCS) or unnecessary preservatives. We believe incredible flavor, texture and performance can coexist with simple, familiar, easy-to-read ingredients in products consumers will love.
CAKE LAYERS & CUPCAKES Simplicious delivers the same rich, moist texture and uniform quality you have come know and trust from traditional Brill cake products.
COOKIES If you’re looking for a classic cookie with simple ingredients and a homestyle appearance, try Brill’s Everyday or Simplicious Cookies.
FILLINGS Henry & Henry’s Freefill or Pour-N-Bake Fillings are the natural choice for consumers who crave foods made with simple, delicious, quality ingredients.
ICINGS Our Simplicious Icings provide the consumer-preferred taste and texture you have come to depend on from Brill. With a simple list of ingredients
MUFFINS Simplicious Muffins are the natural choice for consumers who are looking for familiar, high-quality ingredients, including real fruit.
Simple ingredient lists with no artificial flavors, sweeteners, FD&C colors, high fructose corn syrup (HFCS) or unnecessary preservatives.
Clean, short, easy-to-understand recipes combined with uncompromising flavor is what we call, Simplicious.